IMMAP launches the country’s first Digital Congress: The Power of X

I can’t believe that it has almost been a week again since I last updated my blog haha. Guess time flies when you’re having too much fun! 🙂 The past week had been mostly a blur for me. 

I just got back from my first ever backpacking/ camping mountain trip from the lush mountains of Quezon 🙂 We stargazed in our tents while listening to the awesome tunes by the various indigenous bands who played at the recently concluded Music Festival in Dolores Quezon and our exams for school just finished! 🙂 Yey! 🙂 I can already feel the sembreak vibes creeping up on me 🙂

My very first backpacking/ outdoor camping trip! 🙂 It was definitely one for the books 🙂 Looking forward to my next adventures

But before I get all hyped up with the details let me fill you in on some of the pertinent events which happened last week just like the recently concluded Press Conference held at the Makati Diamond Residences 🙂

To celebrate its 10th anniversary this year, the Internet and Mobile Marketing Association of the Philippines (IMMAP), the premier organization of digital marketing professionals in the country, will hold the first “IMMAP Digital Congress” or IMMAP DigiCon to encourage practitioners to amp up their skills in the rapidly evolving digital industry.

Me and Sir Eli snapping up a photo before the event 🙂 

Carrying the theme “The Power of X: Digital Multiplied,” the IMMAP DigiCon fuses together other regular digital marketing conferences such as the Mobile Marketing Summit, Digital Commerce Summit and the IMMAP Summit into one grand event that is expected to draw around 3,000 delegates from various industries across the country.
Participants at the IMMAP DigiCon will gain the opportunity to listen to content provided by powerhouse experts and acknowledged regional and global thought leaders in the field of digital marketing. A total of 100 speakers representing the various sectors of digital marketing’s diverse ecosystem will enlighten delegates on 10 tracks of topics: “Branding and Marketing,” “Content and Distribution,” “Start-Ups,” “The Digital Creative,” “Social and Search,” “eCommerce and Payments,” “The Digital Agency,” “CRM, Data and Analytics,” “Research and Measurement,” and “Media and Ad Networks.”

Included in the speaker lineup for the IMMAP DigiCon are Steve Kalifowitz, Twitter’s Head of Brand Strategy and Advocacy for Asia Pacific and Middle East and North Africa (APAC-MENA); Sunita Kaur, Spotify’s Managing Director for Asia; Ryan Morales, Head of Consumer Marketing for Google Southeast Asia; Eleanne Hattis, Head of Asia Pacific Sales for Waze; and Sandhia Devanathan, Head for eCommerce, Financial Services for Travel, Southeast Asia, for Facebook eCommerce, among others. ( So exciting right? )

Other highlights of the IMMAP DigiCon will be a Trade Exhibit that will showcase digital commerce and other impressive and innovative technology solutions, and the Boomerang Awards, which celebrates the most effective and creative digital marketing campaigns developed and produced over the last year.

The first “IMMAP DigiCon, The Power of X: Digital Multiplied,” will be held on October 10-12, 2016 at the Philippine International Convention Center, Vicente Sotto Street, Cultural Center of the Philippines Complex, Pasay City. For more information and other event mechanics, go to or

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