I have been on the consuming end lately rather than creating more, binge watching on this Kdrama I found on Netflix called Birth of a Beauty, wherein it exposes the bias that we have to those on the plus size of the spectrum, aside from that the series also gives its take on self-love and on empowering yourself to achieve more and going out of your comfort zone to pursue what you really want doing. Like what they say, find your fire and your passion.
Aside from that, I have been playing more mobile games and reading up on this new book I found on Kindle, so I am trying to counter my lazy mindset for the past few days and get back up and start working and being productive once again.
To end this week since it’s a Friday, I have decided to whip up a list of things that small business owners can use and explore when promoting their businesses online since most of us are still stuck at home, the best way to reach your customers and generate more engagement is through the power of using online media platforms. So without further ado, here goes.
Choose the right platform, Which target market are you catering to? Instagram has a younger target demographic and the audience there are usually people coming from the upper market segment of society, meanwhile Facebook has a broader reach and can cater to people from all market segments. However, you just need to cut through the clutter since a lot of brands are already competing for eyeballs in this congested space. Try to explore other channels also like Youtube, TikTok or teaming up with potential new apps with a high traction like Lyka which seems to generate buzz these days.
All of these starts by getting a good grasp of who you are as a brand, who is your target market and what do you want to achieve and convey to your followers/ customers? Then from there you can now choose the best platform for you.
Create Value in your Content, With audiences demanding more personalized content online, it will become a challenge to present them. Nonetheless, it will also reap the most benefits.
When you want people to interact with your brand, the last thing that you would want is a piece of generic content that doesn’t deliver value. Anything unique which has interesting news, knowledge story or something related, usually strikes a chord with the people. In fact, if your website or social channels isn’t giving what it is supposed to do, nearly 3 out of 4 visitors will disengage permanently.
Improvising on presenting more personalized content is becoming a major social media trend. As these platforms evolve, their features that serve the business will get more personalized and you have to stay sharp on that part.
Start a blog, Blogs and online articles are an excellent way to build your business’ online community and keep followers engaged. I personally love reading blogs with personal backstories since it gives me an insight of how that person is or how I can improve my skillset by reading through their content posted on their blogs.
To increase traffic to your website, publish the post on your social media accounts. Try to schedule a few posts about your blog and include a clickable link to it, if possible (Facebook and Twitter have this feature, Instagram requires a bit of extra finesse to give links to users). This will help your users find your posts easily, and boost your blog views – a win-win!
Partner Up with Micro-Influencers, Influencer marketing is the way to go these days. Gone were the days when just celebrities and people who appear on the glossies or dailies get prime deals from a brand, now even just a normal person can be an influencer in her own right.
Choose your influencer properly, sometimes it’s not all about the numbers, the sexy poses and the revealing type of clothes that they wear. Just because someone is popular for posting a revealing photo of themselves it does not mean that they are the perfect fit for your brand. Choose someone with credibility, one who speaks his/ her mind and who resonates with your values as a brand.
Once you’ve identified a few potential candidates, reach out to gauge their interest in working with your brand—some will work for cash, some will barter, some might accept product in exchange for posts (This is usually called ex-deal), wherein brands send out items/ the merchandise of their choice for the influencer to advertise or speak about this to their audience). Find even one person who is passionate about your product or brand and you’ll be on your way to reaping the benefits of influencer marketing in no time.
Ramp up your Ig Stories, Instagram stories and polls have gained immense popularity in this year. According to reports, over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat. By this rate, almost half of all Instagram users will be using Stories by the start of 2021. Therefore, if you’re interested in connecting with Instagram users you need to start learning the tricks of Instagram Stories. Also consider investing in getting more video content out there as well as doing “live streams” to drive up further engagement with your audience. Research shows that video content is not going away anytime soon so better capitalize on it 🙂
These are just some of my top of mind tips. Let’s follow each other on Social and connect with each other 🙂 Cheers!