The Biggest Family Expo in the Country is Finally Happening in Manila

Motherhood changes you, that is a FACT. Not only does it change your weight and your body, but it also changes your perspective and how you look at things on a day to day.

3 years ago, being a newly minted mom, I had zero knowledge of being a mom, I was like a deer caught in the headlights even though I had read parenting books and even listened to podcasts as to how to handle your baby and navigate being a first-time mom, it’s actually different once you are in that situation already.

From being intentional in choosing the right products for my baby, ensuring that these are all safe and free of allergens that might cause an allergic reaction to my son, to consistently taking up vitamins and pre-natal supplements which would help me foster his cognitive development.

It was a good thing that I had 2 moms ( my mom and MIL) who helped me through this journey and shed some light on this experience, they were the ones who guided me on how to properly bathe, care and manage my newborn and now toddler so that they can grow up to be healthy and happy children someday.

I might still not have all the know-how and it is still a learning process for me up to this very day but I know that I can only get better with time since I constantly try to improve myself by listening to the wisdom of the years or the advice from my elders, trying to adjust my parenting style to also consider what my child wants and consistently networking with other like-minded mom’s who only want the best for their little ones.

That being said, what better way to bond with your little one and network with like-minded moms than by attending this upcoming Edmama PH Expo.

Leading online parenting shopping hub Edamama PH is gearing up to hold the biggest convention in the country for families. The edamama PH Family Expo, happening from August 26 to 28 at the SMX Convention Center Mall of Asia, will be the biggest onsite and online event to gather top kids brands, parenting influencers, and other exciting events and activities that all members of the family can enjoy.

Admission to the convention is free, with guests needing to sign-up to the registration page found on this link. Guests of the physical event can expect to shop, explore, and have fun with the expo’s exciting mix of activities ranging from brand discounts to talks with parenting experts.

The Family Expo will be gathering over a hundred of the biggest mom and kids brands and offer up to 70% off on exciting deals and discounts. Some of the names that will be participating are Pampers, Johnson’s, Cetaphil, Pigeon, Chicco, Bean, and Tiny Buds. Moreover, expert-led talks will also be held during the three-day event, covering topics like ‘How to start with Play-based Learning at Home,’ ‘Your Guide to Gentle Parenting,’ and ‘Level Up Your Homemaking Habits.’ Mommy personalities and top influencers like Mommy Ciara of Mommy Diaries, Julie Ann Septimo, and Connh Cruz of The Modern Nanay are also invited as guests.

Worried that you’ll bore your kids when you drop by at the convention? Edamama has you covered. The Family Expo has also prepared lots of activities for kids like watercolor classes, bouncy castles, arts and crafts areas, and reading nooks so mom and dad can explore and enjoy the expo to their hearts’ content. A mascot parade featuring popular characters will also open the event on August 26.

Not keen on going to the actual convention? Edamama understands that safety is still a top priority so the brand will also be mirroring the convention on its online website. Those who prefer staying at home can still watch the stream of the event and enjoy the same exciting discounts! Parents can watch out for special live stream codes during the three-day gathering and use them on the website for a more hassle-free shopping experience.

Other special treats and gifts attendees can be excited about are the family raffle draws that guests can enter for a minimum shopping purchase amount, gift bag giveaways, and donation drives.

The Family Expo falls in sync with edamama’s mission to bring everyday joy to parenting by simplifying their decision-making. The brand has always believed that raising a family is no easy feat so it aims to make life easier for mothers (and fathers!) by curating the best parenting products and services chosen by fellow parents, too.

“Today’s shoppers have very distinct expectations and interests for things. The challenge with regular shopping in malls is that they offer a wide mix of choices that are rarely remarkable or spark joy now,” says Karla Suguitan, Head of Brand & Community of edamama PH. “We’ve always wanted to change that by presenting parents a platform where they already have easy access to the best products and services that they need.”

“The Family Expo is also our way of giving families a special bonding experience that’s different from their mundane mall visits. Since restrictions are easing up, we wanted to throw the biggest convention that all family members can enjoy. Of course, we also understand that some prefer to stay at home, so we’re offering the same access on our website. It’s the perfect place to be for those looking for ways to rewrite or simply refresh their bond as a family,” she closes.

Stay tuned for more updates about the event by following edamama PH’s Facebook page or visiting their website.

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